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Case Study 3

While we are very proud of the work we have done together, our client has asked us to keep this case study anonymous to protect its sensitive data.

Challenge

A popular East Coast casino wanted to more accurately measure the value of their SMS subscribers.

Solution

To better understand just how much each subscriber is worth, we tracked their coin-in within a 30-day period and subtracted the amount of free play reinvested in each subscriber.

Results

The new mobile enrollment campaign generated over $115k in incremental revenue in 1 month, covering our client’s annual license costs and then some!